Why a journey? Because real change is not achieved overnight – it happens one step at a time.

We’d like to introduce some of our local heroes – people and places that are bringing our Good Business Journey to life.


Woolworths is constantly trying to be more sustainable by cutting down on electricity and fossil fuel consumption, water usage and waste production, in our stores and supply chain.

Woolworths Palmyra, our greenest store, brings together our plans to save energy, conserve water and manage waste better. We've already completed another 'green' store, Nicholway, and are introducing more and more green elements to many of our stores. And that's just the beginning.

For more information on how Woolworths is tackling climate change as part of our Good Business Journey, click here.


Award-winning winemaker, De Wet Lategan, feels a natural connection to the land and believes that healthy soil means healthy grapes and, in turn, better-tasting wine.

Situated in the Slanghoek Valley, Bergsig is part of the WWF-SA’s Biodiversity and Wine Initiative and was also the first wine farm to be a part of Woolworths sustainable agricultural initiative called Farming for the Future.

For more information on our Good Business Journey, click here.


Jeanne Groenewald raises free range chickens for Woolworths. She is not only passionate about the welfare of her chickens, but all animals.

Her chickens are raised according to strict animal welfare principles – they’re treated with respect and have more than enough space to roam freely (and do whatever else chickens love to do!), with access to good food, fresh water, sunshine and shade. They’re also not given routine antibiotics or growth hormones and are fed a grain-based diet free of animal by-products.

Like Jeanne, Woolworths is committed to animal welfare, and is pleased to be able to offer customers free range chicken, lamb and beef that are raised according to strict welfare standards.

To read more about our commitment to animal welfare and the Woolworths Good Business Journey, click here.


Located in Cape Town, Isikhwama is a BEE company which is 25% owned by two women and employs semi-skilled and unskilled people who were previously out of work. They began with four people producing 200 reusable bags each week, and through the support of the Woolworths enterprise development programme, their business has grown to employ over 70 people producing about 30 000 bags for Woolworths every week.

Magrieta Leeuwschut is the factory manager at Isikhwama. She is also part of our journey to help protect the environment. This is her story.

To read more about the Woolworths Good Business Journey, click here.


Magrieta is the factory manager at Isikhwama – the small local company that makes Woolworths "Rhino" bags. She is also part of our journey to help protect the environment. In her own small way she is helping to save rhinos from extinction. This is her story.

You too can help support rhino conservation

For every reusable Rhino bag sold, we’ll donate R10 to the Wildlife ACT Fund in support of WWF-SA’s Black Rhino Range Expansion Project. This project aims to boost the growth rate of the dangerously endangered black rhino populations in South Africa and is making a huge difference to rhino conservation in South Africa.

What’s more, when you buy these bags, you’re not only helping to save the rhino – you’re also helping the small local BEE company, Isikhwama, that makes our reusable bags.

To buy our new Rhino bag, click here. Or to sign up for a MyPlanet card, click here.

To read more about the Woolworths Good Business Journey, click here.


To us, sustainability isn't just about caring for the planet – it's about caring for people too. That's why we're pleased to say that the 100% African-grown organic coffee sold in our cafés now comes with an added ingredient: a fair deal for the people who produce it. Our coffee is now 100% certified by Fairtrade -- the most recognised and trusted ethical certification system in the world.

Fairtrade actively tackles poverty and empowers small-scale farmers to make sure that communities and groups -- like the more than 60 000 farmers in Tanzania and Ethiopia who grow our organic coffee -- get a fair return for their work by:
• Ensuring better trading, working and living conditions
• Providing additional income for community development projects
• Supporting sustainable production and protection of the environment

We like to look at it this way: coffee grown by people who get a fair deal for their hard work must not only somehow taste better, but make you feel better too.

To read more about the Woolworths Good Business Journey, click here.


Like you, we’re concerned about the global impact of overfishing. So, as part of our Fishing for the Future initiative, we've partnered with the Marine Stewardship Council (MSC) to offer the widest range of MSC certified fish in South Africa, from Alaskan salmon and canned sardines to a wide variety of frozen hake.

The MSC ecolabel is your assurance that the seafood you're buying is sustainably sourced. By buying MSC-certified seafood, you're helping to make sure there will always be plenty of fish in the sea.

Our commitment to the responsible sourcing of seafood is part of our Good Business Journey.